choosing a business internet provider
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11 Key Factors in Choosing a Business Internet Provider

Speed, reliability, and security are the pillars of digital business success. And your success begins with a decision that might seem simple but has profound implications: choosing a business internet provider 


A dependable ISP makes sure your operations run smoothly, your team remains productive, and your customers receive the outstanding service they expect. This choice impacts everything from your day-to-day operations to your strategic capabilities for future growth.  

The first step in choosing your business ISP is to see which ISPs are available in your area. Once you have a list, the real comparison begins. You can choose the right partner for your business based on factors discussed in this blog, such as reliability, customer support, speed, security, and more.   

Learn exactly what to look for in a business internet provider below. 


When selecting a business internet provider, reliability sits atop the list of essentials. Every moment your internet falters, you’re potentially losing business. For example, a 2020 Open Gear survey reports that 31% of companies lost $1.2 million due to internet outages.   

Additionally, downtime translates directly into lost revenue, operational hiccups, and a tarnished reputation that’s hard to rebuild.  

Here’s a quick rundown of the common types of internet connections and their reliability: 

  • DSL (Digital Subscriber Line) provides internet through telephone lines. While widely available, its reliability can fluctuate based on distance from the provider’s facility. 
  • Copper (Cable) delivers internet via the same coaxial cables as cable television, offering higher speeds than DSL but can suffer from congestion during peak times. 
  • Satellite internet makes internet access possible almost anywhere with a clear sky view. However, its reliability is highly susceptible to weather conditions. 
  • Fiber internet boasts superior speed and reliability, with minimal downtime, often exceeding 99.99% uptime. 

Fiber internet, with its remarkable reliability and minimal downtime, is a top choice for businesses prioritizing continuous operation and high-speed connectivity.  


Like reliability, speed and bandwidth should also be among top considerations when choosing a business internet provider. Whether it’s about enabling cloud computing or smooth video conferencing, the right internet speed can make or break the efficiency of your business .  

Imagine the frustration of slow-loading applications or interrupted communications. It’s not just your team’s productivity at stake; customer satisfaction also hinges on this. Slow internet speeds and inadequate bandwidth can bottleneck your operations, leading to dissatisfaction and inefficiency across the board. 

To put it in perspective, let’s consider the practical implications of these speeds: 

  • 300 Mbps is ideal for connecting six devices for small teams. 
  • 1 Gbps doubles the connectivity capacity, supporting up to 12 devices simultaneously, perfect for growing businesses. 
  • 10 Gbps offers virtually limitless capacity, ensuring that no matter how much your business scales, you won’t struggle with bandwidth. 

Just as fiber internet is the most reliable, it’s also the fastest. It offers symmetrical internet speeds and travels at the speed of light. 



Internet issues can emerge at any hour. That’s where the value of efficient, round-the-clock customer support shines. With 24/7 access to support, you can rest assured that any internet issue will be addressed promptly, minimizing disruptions and keeping your business on track. 

Here’s what to expect from top-notch ISP customer support: 

  • 24/7 availability. Your business doesn’t stop, and neither should your ISP’s support. Help is always on hand. 
  • Remote troubleshooting. Quick fixes that get you back online without waiting for an on-site visit. 
  • Transparency. An ISP that recommends the best plan for your needs (and explains why) is a partner in your success. 
  • Outage protocols. Clear communication about what happens in the event of an outage, so you’re never left in the dark. 


Choosing a business internet provider also includes cybersecurity. After all, cybersecurity threats (such as data breaches, identity theft, and financial losses) are a continuous concern. 

Regarding cybersecurity, look for business ISPs that offer comprehensive protection: 

  • firewalls to block unauthorized access, 
  • anti-malware tools to prevent software threats,  
  • encryption for your data’s confidentiality. 

One standout example of what to seek in an ISP’s security offerings is a managed router with WPA3 encryption. This latest standard in wireless security ensures that your network is a fortress against intruders, making your business’s wireless connection as secure as it is fast and reliable. 


The right ISP doesn’t stop at offering you a connection. They provide the hardware needed to make the most of that connection, such as routers, mesh systems, etc.   

When choosing a business internet provider, consider the details of their equipment offerings and installation processes: 

  • Check if the ISP provides the router as part of their package. 
  • Some may offer advanced routers or mesh systems to eliminate dead zones, possibly at an extra cost. 
  • Look for hassle-free and, ideally, free installation services. 
  • Inquire about the use of advanced Wi-Fi heat mapping technology to ensure optimal coverage in your offices. 

Opting for an ISP with high-quality routers capable of handling high-speed internet and professional installation services highlights their commitment to your business’s efficiency. This way, you’ll create a workspace where Wi-Fi will never disappoint you. 


When choosing an internet service for a business, pricing is one of the most important factors. For most, good pricing is as critical as high internet speed and reliability.   

Rather than just compare costs, dive into the specifics of what each plan offers and at what price. ISPs that lay out their pricing structures clearly make it easier for you to pick a plan that aligns with your business’s needs and financial plans.  

For reference, see the Race Communications business plans: 

  • Biz 300 Mbps: $89 – Ideal for small teams requiring reliable, high-speed internet for everyday operations. 
  • Biz 600 Mbps: $119 – A step up for growing businesses needing more bandwidth for increased online activity. 
  • Biz 1 Gbps: $199 -Designed for businesses with significant online operations, supporting everything from video conferencing to large data transfers. 
  • Biz 10 Gbps: $269 – The ultimate solution for large enterprises or tech-heavy companies requiring the highest levels of bandwidth and speed. 

This clarity helps you choose a business internet provider that fits your current requirements and lets you scale as your business grows. 

For example, starting with a plan like Biz 300 Mbps at $89 might be perfect for small teams. But as your business expands, you may move to higher tiers like Biz 1 Gbps. 


A flexible business ISP can significantly help your business’s scalability and operational fluidity.  

Consider these key factors when evaluating an ISP’s flexibility: 

  • Contract terms. Look for ISPs offering month-to-month contracts or reasonable, short-term contracts to maintain your operational flexibility. 
  • No data caps. Choose providers that don’t impose data caps. Fiber internet typically comes with no data caps. 
  • Plan change flexibility. Your ISP should let you switch plans without extra fees, supporting your business as it grows. 
  • Diverse payment options. Various payment options can help streamline your financial planning and cash flow management.


Even though we’ve moved most of our communications online, many businesses still rely on a landline. Many business ISPs offer phone services as an add-on to your internet plan. For example, the Race Communications business phone service starts at $35/mo.

Here are key features to look for in an ISP’s phone service: 

  • Advanced call forwarding. Never miss an important call again, regardless of where you are. 
  • Privacy protection. Keep your communications secure and your information private. 
  • Readable voicemail. Access voicemail messages quickly in written form, speeding up response times. 
  • Low international rates. Communicate globally without worrying about excessive costs. Crucial for businesses with international clients or partners. 

Consider call forwarding, for example. This feature allows you to reroute critical calls to your mobile phone or another designated number. This way, you never miss an important phone call.  


A well-defined SLA (Service Level Agreement) outlines the expectations between your business and the ISP. Central to this agreement are two critical elements: guaranteed uptime and credits for outages, both of which play significant roles in maintaining business continuity. 

  • Uptime guarantee. Look for SLAs that promise a high level of uptime (99.99%), indicating the provider’s confidence in their network’s reliability. 
  • Outage credits. The agreement should include clear terms for compensation in the event of service interruptions. 

By focusing on the specifics of uptime guarantees and outage credits, you can make informed decisions that safeguard your business’s connectivity, continuity, and overall operational efficiency. 



Going local with your Internet Service Provider (ISP) can add a unique value to your business that larger, national providers might not match. Local ISPs bring a suite of benefits tailored to meet the specific needs of your business and community.  

Here’s how local ISPs make an impact: 

  • Personalized customer support. Quick, dedicated assistance from a team that gets to know you and your business. 
  • Deep local knowledge. Insights into local business ecosystems and infrastructure, leading to better, more relevant advice and support. 
  • Community investment. A commitment to the success of local businesses and the community at large, often resulting in more customized service options. 

For instance, a local ISP might offer internet solutions that are specifically designed for your area’s infrastructure.  

Plus, their support team might include individuals who already know your business or are familiar with your sector, making for a more effective and meaningful partnership. At Race, we’re connected to our communities and local businesses. You’ll find us at many local events and serving on local chamber committees. 


The environmental impact of our digital infrastructure is more significant than ever. Fiber internet is the green choice, offering a pathway to environmental sustainability for businesses mindful of their carbon footprint. 

Here is why fiber internet is the most sustainable type of internet: 

  • Fiber optics require less energy to transmit data over long distances than copper cables. 
  • Fiber cables are more durable and less susceptible to weather and electromagnetic interference, leading to a longer lifespan and reduced need for frequent replacements. 
  • With lower energy consumption and longer durability, fiber optics contribute to lesser environmental degradation and waste. 

As you can see, unlike traditional copper networks, fiber optics are remarkably energy efficient. This efficiency translates into a lower carbon footprint for your business’s online activities, aligning your operations with broader environmental goals. 

Choosing a fiber ISP resonates with the growing emphasis on life cycle assessments and reducing carbon footprints in the corporate world. It’s a smart move for businesses aiming for high-speed connectivity and environmental stewardship. 


Choosing a business internet provider is a decision that goes beyond basic service features. It’s about choosing a partnership that supports your business’s growth and values, particularly emphasizing the importance of reliability, speed, customer support, and sustainability.  

The conclusion is that fiber internet emerges as the premier choice for businesses aiming to ensure their operations are efficient, sustainable, and future proof. 

Here’s why fiber internet stands out as the best option for your ISP needs: 

  • Reliability. Fiber internet offers an impressive 99.99% uptime, so your business stays connected. 
  • Speed. It operates at the speed of light, providing unparalleled internet speeds that can handle demanding business operations. 
  • Sustainability. Fiber is the greenest internet option, minimizing your company’s carbon footprint. 
  • Security. It offers superior security features, protecting your business from cyber threats. 
  • No data caps. Enjoy unlimited data usage without worrying about overage fees or caps. 
  • Outage resistance. Fiber is less prone to outages than other internet types (DSL, copper, satellite). 

Given these compelling reasons, fiber internet is clearly the superior choice for businesses focused on long-term growth and sustainability. 

So, make sure your business isn’t just connected but is set for success with Race Communications’ fiber internet solutions. Experience the reliability, speed, and security that only fiber can provide.  

Send us an inquiry and supercharge your business with Race fiber today!

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